Boardom Universal, Board Life Clothing Company is for the culture. That phrase is not to be taken lightly. We're talking about the "For The Culture" part just to be clear. Those who shred now, rip because legends blazed trails before them in the past. Legends with their stories in the lime light and the legends with stories most will never hear of. It's the legends of the past that came before the current rippers that shared the stoke that allows the board culture to live on through generations. This is no overnight sensation. Each board has either decades stacked of history and/or decades more of history to write from the culture. There will be plenty of culture shifts through out human history. So be it that the board culture doesn't have to change or shift unnecessarily. The fundamental pillars that should remain intact for integrity are as follows: there shall remain no discrimination between sex, race, nor religion. Boards will be rode all over the world, not because anyone has to ride, but because to ride is a passion and an expression of each riders own freewill. The passion to ride is what every member of the board culture shares and is what unites us all no matter the skill level.
For The Culture