It's ok if you aren't sure if Board Life Clothing Co. is for you or not. Here at Boardom Universal, we are well aware that we have a play with words. This can be confusing to some of the noobs and members who live in the other far corners of the world, so lets clear this up.
if you ride a board.
any type of board.
for enjoyment.
transportation.
expression.
for whatever reason.........
You are a part of The Board Culture.
If you ride a board everyday or only once in a decade it does not matter. No discrimination between sex, race, or religion. If you ride, you're in. One of us. The connection is that we're all over the world but we all have that same passion for expression of our own free will. It doesn't matter what type of board you ride, surf, skate, snow, ect. We don't even have to speak the same language. The entire Board Culture is connected through one pure emotion that we all share, the stoke. if ykyk, the stoke is another blog we'll save for later.
From day one of creation Board Life Clothing Co. has been dedicated to representing The Board Culture. Boardom Universal is NOT a publicly traded company that milks every dollar and penny it can out of the Board Culture to put profits in those pockets who don't even belong or care about the culture. From day 1, Board Life was always meant to be for boarders built by boarders.